Case Study: Emerson Electric achieves 32% lower recruiting costs and 200% more hires with LinkedIn Talent Solutions

Emerson - Customer Case Study

Emerson, a global manufacturing and technology company with about 135,000 employees, faced a hiring frenzy in its Process Management business with hundreds of open, often highly specialized roles worldwide. Recruiting was hampered by a fragmented LinkedIn presence (62 separate Company Pages and many unbranded employee profiles) and inconsistent HR–Marketing coordination, so Talent Acquisition leader Tim Potten looked to a strategic, consolidated use of LinkedIn to scale hiring.

By aligning HR and Marketing, consolidating LinkedIn pages from 62 to six, and investing in Job Slots, Recruiter seats, a Gold Career Page and the Sourcing Accelerator bundle (including “Work With Us” ads), Emerson dramatically improved sourcing and employer branding. The program cut third‑party recruiting fees by 32% (about $200K), increased LinkedIn‑sourced salaried hires by 200%, reduced time‑to‑hire nearly 20% (68 to 55 days), and boosted career page traffic 6x, apply clicks 2.5x and engineer followers/applicants significantly, while delivering higher‑quality candidates.

Emerson Electric

Tim Potten

Global Talent Acquisition Leader