Case Study: Eaton boosts qualified applicants and achieves a 41.2% influenced hire rate with LinkedIn Talent Solutions

Eaton's strategy for boosting applicant quality

Eaton, a 100-year-old industrial power and manufacturing company undergoing digital and sustainability transformations, needed to attract more software engineers and refresh its employer brand to reflect its evolving business and talent needs.

Eaton launched the "Energize Your Career" multimedia campaign with LinkedIn as a primary channel, using employee testimonial videos and quote cards and expanding its LinkedIn Career Page with targeted subsections (Veterans, DEI, Women, Sales, Engineering). The campaign dramatically raised applicant quality and hiring outcomes: a 41.2% influenced hire rate on LinkedIn, candidates who engaged were 3.1× more likely to accept an InMail and 6× more likely to be hired.

Eaton

Kristin Oravec

Global Employer Branding Leader