Case Study: Dubai Airports achieves a transformed employer brand to attract diverse, top talent with LinkedIn Talent Solutions

Dubai Airports' Transformational Employer Branding Story

Dubai Airports, a globally significant aviation operator, faced a perception problem: it was seen as a public‑sector employer rather than the dynamic, world‑class organization it is. That misperception hindered its ability to hire the talent needed for expansion and its ambition to be the world’s premier hub—especially the goal to recruit more Emiratis and women, attract higher‑caliber international professionals, and shift from reactive hiring to strategic direct recruitment.

To address this, Dubai Airports defined a clear employee value proposition centered on diversity and belonging, rolled out internships, graduate and women’s development programs, and transformed HR into a strategic talent‑acquisition partner. Partnering with LinkedIn Talent Solutions amplified their talent brand into targeted markets, helping build stronger pipelines, raise engagement and pride, and enable a proactive, business‑aligned hiring model that better delivered the right people at the right time.

Dubai Airports

Meshari Al Bannai

Senior Vice President, Human Resources