Case Study: Procore Technologies doubles job applicants by emphasizing employer brand with LinkedIn Talent Solutions

Doubling job applicants by emphasizing employer brand

Procore Technologies, a rapidly growing provider of cloud-based construction software, faced a recruiting challenge: how to attract talent from Los Angeles and San Diego to its small-town headquarters in Carpinteria, California, during a period of nearly 300% employee growth. The team needed to make the location and culture appealing to city-based candidates.

Procore implemented LinkedIn Recruiter and amplified its LinkedIn Career Page by turning employees into brand ambassadors who shared photos and stories—beach views, office dogs and day‑to‑day culture—to position Carpinteria as a selling point. The approach doubled Career Page views and doubled job applicants within a year, while helping maintain a turnover rate below 5%.

Procore Technologies

Andii Lee

Head of Recruiting