Case Study: Gowling WLG achieves 41% lower cost-per-hire and 30% faster time-to-hire with LinkedIn Talent Solutions

Disrupting recruitment at Gowling WLG

Gowling WLG, created by the merger of two large law firms, needed to refine recruitment and talent management to match its new scale and scope. With competition from top legal brands and a sector reliant on agencies and traditional approaches, Head of Resourcing Jo Franklin and Resourcing Specialist Chris Lake aimed to build a distinct employer brand and bring recruiting in house.

They launched a people-focused LinkedIn strategy—creating a Career Page, training employees to share content, and using LinkedIn Recruiter to map talent with keywords and contact prospects via InMail—so recruitment could be run internally. The shift cut cost per hire by 41%, reduced time-to-hire by 30%, and delivered 100% retention of employees sourced through LinkedIn.

Gowling WLG

Jo Franklin

Head of Resourcing