Case Study: Wood achieves data-driven talent discovery and stronger employer branding with LinkedIn Talent Solutions

Data-driven hiring for the future of the energy sector

Wood, a global energy services company, faced shifting talent demands as the industry moved toward zero‑carbon goals. To diversify skills, enter new markets, and expand consulting offerings, Wood needed better access to marketplace data and insights to uncover new talent pools and attract the right candidates.

Wood implemented LinkedIn Talent Insights through a four‑step rollout led by senior resourcing and social media managers. The tool enabled mapping skills, geography, and education sources, benchmarking against competitors, and targeting media campaigns—driving more strategic, data‑driven hiring, stronger collaboration with hiring managers, improved employer branding, and better campaign ROI.

Wood

Sami Ben-Ali

Senior Resourcing Manager