Case Study: Crown Melbourne saves approximately $1M and fills 90% of senior roles with LinkedIn Talent Solutions

Crown Melbourne - Customer Case Study

Crown Melbourne, one of the southern hemisphere’s largest integrated entertainment complexes and Victoria’s largest single-site private employer (6,500 employees and 3,300 contractors), faced complex, high-volume hiring across many industries. The organisation wanted to build employer brand trust and equity, reduce cost per hire, access a broader candidate pool and modernise its recruitment process.

Crown deployed LinkedIn Talent Solutions — including LinkedIn Recruiter, a Career Page, Job Slots, Recruitment Ads and regular Company Page updates — to target and engage candidates globally. Within 12 months LinkedIn sourced 90% of key senior and specialist hires, saved approximately $1M in agency fees, delivered a six-month run of zero permanent agency placements, reduced job board spend by 30% and lifted Crown to the top of LinkedIn’s Talent Brand Index.

Crown Melbourne

Tim Mundy

Employment Brand Manager