Case Study: Carlsberg Group achieves a unified global culture of learning and high employee engagement with LinkedIn Talent Solutions

Carlsberg Group help their worldwide team feel more connected by building a global culture of learning

Carlsberg Group, a decentralized global brewer with 30,000+ employees, wanted to build a unified culture of learning across separate markets that had fragmented internal systems. Their challenge was to create worldwide consistency while preserving local flair, drive smooth rollout and license adoption, and embed self-directed learning into employees’ daily routines rather than relying on in-person training.

They formed a dedicated task force of global “super admins” and trained local admins, curated a library of 200+ learning paths with the company’s core messages, and tracked engagement with LinkedIn Success Metrics to set KPIs and reward top markets. The effort led to 83% of markets activating licences, 63% repeat learners, and an average of 34 videos watched per month, helping connect teams and standardize learning globally.

Carlsberg Group

Natalia Voss

Head of Leadership Academy