Case Study: Biocon strengthens employer brand and attracts top talent with LinkedIn Talent Solutions

Biocon - Customer Case Study

Biocon is an India-based biopharmaceutical company known for affordable innovation and led by founder-CEO Kiran Mazumdar‑Shaw. Facing rapid growth—headcount tripled to over 6,000—and the need to move up the value chain, Biocon needed a strong employer brand and positive online candidate experience to attract experienced hires, returnee diaspora and high‑quality talent while managing variable attrition across functions.

Biocon secured C‑suite sponsorship, ran employee surveys to define its value proposition, and mobilized recruiters and employees on LinkedIn (including Career Pages and Work With Us), plus conference outreach and templated candidate responses. The approach boosted candidate engagement (nearly 3,000 employees active on LinkedIn), supported rapid hiring, contributed to 17% bottom‑line growth and low attrition in R&D, enabling the company to attract top talent without paying a premium.

Biocon

Ravi Dasgupta

Group Head of Human Resources