Case Study: Betfair achieves 50%+ InMail response rates and a stronger passive talent pipeline with LinkedIn Talent Solutions

Betfair - Customer Case Study

Betfair, a fast-growing European internet and gaming company with a trading platform that overlaps financial-services skill sets, faces a constant need for diverse, often very niche talent. Because only about 20% of the market is actively looking, Betfair relies heavily on passive candidates—especially for senior roles—and needed a way to identify the right people and get them to engage rather than dismiss outreach as generic spam.

Rachel Riddington solved this by asking five targeted hiring-manager questions (desired personality, likely sectors/companies, iterative profile review, known contacts, and the team’s “sales story”), building long-term manager and candidate relationships, and personalizing outreach—supplementing InMails with phone and face-to-face contact. The approach produced measurable results: InMail response rates north of 50% last year, deeper candidate pipelines, stronger matches for senior roles, and ongoing networking benefits.

Betfair

Rachel Riddington

Research and Sourcing Consultant