Case Study: Beiersdorf boosts employer brand and job views by 55% with LinkedIn Talent Solutions

Beiersdorf - Customer Case Study

Beiersdorf, a Hamburg‑based consumer goods leader with around 22,000 employees and iconic brands like NIVEA and Eucerin, sought to modernize and unify its employer brand. The challenge was to align external perception with internal culture—showcasing diversity, empathy and a contemporary work environment to attract talent while engaging existing employees.

Partnering with LinkedIn, Beiersdorf optimized its company and career pages, used LinkedIn Talent Solutions and targeted ads, launched authentic "Care stories," and trained employees to share content, while monitoring progress with LinkedIn Analytics. The effort drove a 55% increase in job slot views, a 67% rise in company page job and culture section views, roughly 20% more traffic to the careers site, and about 20% of new hires had viewed the Job or Life Pages before joining—boosting engagement and employer brand perception.

Beiersdorf

Julia Nuyken

Global Employer Branding