Case Study: Beiersdorf strengthens employer branding with LinkedIn Talent Solutions

Beiersdorf boosts job views 55% with LinkedIn Talent Solutions

Beiersdorf, a globally leading consumer goods company known for brands like NIVEA, faced the challenge of modernizing its outdated employer brand. The company needed to create a unified brand that accurately reflected its modern internal culture and values to both potential talent and existing employees. To address this, Beiersdorf partnered with LinkedIn Talent Solutions, utilizing products like LinkedIn Career Pages and Jobs.

The solution implemented with LinkedIn involved optimizing their company page, sharing authentic employee "Care stories," and using targeted advertising. This strategy led to significant results: a 55% increase in job views, a 67% rise in company page views for job and culture sections, and a 20% increase in traffic to their career website. LinkedIn's platform was instrumental in strengthening Beiersdorf's perception as an attractive employer.

Beiersdorf