Case Study: BAI Communications creates a companywide learning culture and 85% activation with LinkedIn Talent Solutions (LinkedIn Learning Hub)

BAI Communications stays competitive with a companywide learning culture

BAI Communications, a global telecommunications firm with 800+ employees, faced fragmented learning systems and a legacy LMS with poor user experience and no personalization. Employees struggled to find learning resources or track progress, limiting engagement and slowing the company’s ability to keep pace in a fast-changing industry.

BAI implemented LinkedIn Learning Hub as a single, user-friendly platform and used initiatives like a monthly learning lottery to surface relevant, personalized content. The change drove rapid adoption—85% of employees activated their Learning Hub license within six months—and established a companywide learning culture that boosted engagement, supported self-directed skill development, and helped attract and retain talent.

BAI Communications

Raelee Hobson

Group Director of Organization Development