Case Study: Atlassian achieves data-driven hiring and targeted designer recruitment with LinkedIn Talent Solutions

Atlassian takes the guess work out of recruitment marketing

Atlassian struggled to hire designers in key markets, and Head of Talent Acquisition Devin Rogozinski needed clearer audience insight to make employer branding and budget decisions that would help the team meet hiring goals.

By using LinkedIn Talent Insights he uncovered severe designer scarcity (about 1 designer for every 25 developers) in targeted locations, which justified reallocating budget into designer-focused employer branding. The data-driven shift validated the recruitment strategy, secured executive buy-in, and increased confidence in achieving hiring targets.

Atlassian

Devin Rogozinski

Head of Talent Acquisition