LinkedIn Talent Solutions
287 Case Studies
A LinkedIn Talent Solutions Case Study
Amundi, a relatively young financial-services brand, needed to compete with long-established institutional names while also attracting candidates outside its traditional technical finance pool. The firm wanted to recruit recent graduates and fill cross-functional, non-finance roles, but different audience segments required distinct messaging and outreach.
Using LinkedIn Career Pages, Amundi implemented targeted content, messaging and ad campaigns that showcased both its consumer and employer brands. The approach drove more than a 50% rise in Career Page views, a 29% increase in job posting clicks, and produced a broader, more diverse candidate pipeline across levels of experience and job interests.
Sarah Lauprete
Digital Communications Manager