Case Study: Alyasra Fashion achieves 32% reduced hiring costs and 10x follower growth with LinkedIn Talent Solutions

Alyasra Fashion’s innovative approach to employer branding through LinkedIn

Alyasra Fashion, a Kuwait-based regional leader representing more than 60 high-end fashion, footwear and accessories brands, needed to strengthen its employer brand to attract skilled talent, engage passive candidates and lower recruitment costs across competitive markets like the UAE. The challenge was to position the company as an employer of choice while improving the quality and efficiency of hiring.

Alyasra used LinkedIn Talent Solutions—targeted content, sponsored updates, recruitment ads and LinkedIn Recruiter—to build a customer-centric employer brand and reach the right audiences. In one year followers grew 10x (from ~3,000 to 36,000), recruitment costs fell by 32%, 35% of HQ hires came from LinkedIn, and the company secured higher-caliber candidates and stronger regional visibility.

Alyasra Fashion

Peter Castella

Chief Operating Offcer