Case Study: Al Ghurair Investment unifies its employer brand and cuts time-to-hire 40% with LinkedIn Talent Solutions

Al Ghurair Investment unifies its employer brand with LinkedIn

Al Ghurair Investment, one of the Middle East’s largest diversified industrial groups with over 6,000 employees and a half-century of history, needed a scalable way to attract the right talent amid rapid growth and evolving business models. The company’s challenge was to unify its employer brand and efficiently reach qualified candidates for new and changing roles.

By adopting LinkedIn Talent Solutions to centralize its employer brand and candidate outreach, Al Ghurair achieved a 40% reduction in time to hire, a 218% increase in followers (peaking around 19,000) within a year, and sourced 90% of its 2014 hires from LinkedIn, while receiving an average of 2,020 applications per month.

Al Ghurair Investment

Fahd Malek

Group Vice President Human Resources