Case Study: AKQA achieves better passive candidate engagement with LinkedIn Talent Solutions

AKQA - Customer Case Study

AKQA, the world’s largest independent digital agency, struggled with engaging passive candidates who often weren’t “in the market” or were happy in their current roles. In this LinkedIn Talent Solutions case, Senior Recruiting Manager Jon Lynch explained how the team used LinkedIn Recruiter and InMail to open conversations without pushing too hard.

LinkedIn Talent Solutions helped AKQA adopt a more relationship-driven outreach approach: brief, personalized InMails; acknowledgment of objections; permission-based follow-up; and long-term nurture through scheduled check-ins. The result was stronger candidate engagement, with about 80% of candidates immediately inviting the recruiter to connect back, plus more referrals and continued conversations with hard-to-reach talent.

AKQA

Jon Lynch

Senior Recruiting Manager