Case Study: UD Trucks achieves stronger employer branding with LinkedIn Talent Solutions

Accelerate Employer Branding with LinkedIn Steadily increasing the number of direct hires of talented candidates​

UD Trucks used LinkedIn Talent Solutions to strengthen employer branding and attract more direct hires of talented candidates. The company needed to expand awareness beyond its existing audience and overcome challenges created by multiple abandoned LinkedIn accounts under its name.

LinkedIn Talent Solutions helped UD Trucks unify those accounts and launch an effective company page, supported by Customer Success and employee-led content sharing. As a result, UD Trucks increased company page followers by 130% in one year, non-employee followers by 78%, and page views by 76%, showing stronger reach and engagement.

UD Trucks

Takuma Inooka

Human Resources​ Vice President