Case Study: Careem achieves stronger employer branding and top engineering hires with LinkedIn Talent Solutions

A Dubai-based Startup Attracts Top Engineers from Silicon Valley

Careem, the Dubai-based startup behind a ride-booking platform and a growing regional transportation network, struggled with talent acquisition as applications piled up but quality candidates were hard to identify. Using LinkedIn Talent Solutions, including its Career Page and Recruiter tools, Careem set out to strengthen its employer brand and attract top engineering and product talent globally.

LinkedIn Talent Solutions helped Careem launch a stronger career presence, share content through employees, and search more precisely for high-fit candidates. The results were significant: follower counts grew 5x in six months, about 90% of engineering roles were hired through LinkedIn, and Careem made 45 hires in just three months while expanding its brand reach worldwide.

Careem

Nicki Hague

Head of Talent Acquisition