Case Study: HCL Technologies achieves a 500% increase in Career Page traffic and 28% more job applications with LinkedIn Talent Solutions

3 Ways HCL Technologies Brings Its Employer Brand to Life

HCL Technologies, guided by its "Employees First, Customers Second" philosophy, promotes an "ideapreneurship" culture that values grassroots innovation. The company faced the challenge of attracting and engaging emerging and passive talent—especially college students and Gen Y candidates—while also preventing dropouts during the gap between offer acceptance and joining.

HCL responded with three initiatives: a MAD LTD campus campaign that reached 100,000 students, a dynamic Gold Career Page on LinkedIn with segmented content and Recruitment Ads to target passive candidates, and a gamified onboarding game for new hires. The combined approach drove a 500% increase in LinkedIn Career Page traffic, a 28% rise in global job applications, a 37% lift in LinkedIn Talent Brand Index, and stronger early engagement and retention of new employees.

HCL Technologies

Naveen Narayanan

Global Head, Talent Acquisition