Case Study: TomTom achieves higher learning engagement and measurable ROI with LinkedIn Learning

TomTom earns back half of first-year LinkedIn Learning cost with one Confluence switch

TomTom, a global leader in navigation, traffic, and map products, faced the challenge of finding a cost-effective and scalable way to provide learning and development to its 5,300 employees across 35 countries in a competitive talent market. They needed a platform to help engage employees and strengthen their employer brand. To meet this need, TomTom implemented the LinkedIn Learning platform.

The solution from LinkedIn Learning provided a breadth of high-quality content that was easily accessible. TomTom marketed the platform with a unique video game-style video, which drove immediate and sustained high usage. The results were significant, including one instance where a single course directly led to a process improvement that saved 20 hours a week, an action which alone earned back half of the first year's subscription cost. TomTom also achieved a 58% activation rate with LinkedIn Learning.

TomTom