LinkedIn Learning
45 Case Studies
A LinkedIn Learning Case Study
TomTom, a global leader in navigation, traffic and map products with about 5,300 employees across 35 countries, needed a scalable, cost‑effective way to attract and retain talent and close skill gaps—especially for leadership and technical roles. Previous pilots with online learning showed promise, but the company needed a single platform that could deliver high‑quality, on‑demand content worldwide.
TomTom rolled out LinkedIn Learning company‑wide for its breadth, depth and flexibility, and supported the launch with a creative 8‑bit video campaign that drove an immediate usage spike and sustained engagement (58% activation so far, with a goal of 90%). Early wins include a technical writer whose Confluence course cut documentation time from 2.5 hours to 30 minutes—saving roughly 20 hours a week and recouping half of the first year’s subscription—while features like offline access made learning convenient for employees on the move.
Susan Wall
Technical Writer