Case Study: Qi Card achieves double eLearning usage and accelerates leadership development with LinkedIn Learning

This Company's eLearning Usage is Double the Norm Here's Why

Qi Card, the provider of Iraq’s national credit card, needed to rapidly scale soft‑skills training for a millennial‑heavy workforce moving into leadership and wanting anytime, anywhere learning. They chose LinkedIn Learning but initially faced low adoption because the courses were only available in English, not Arabic.

Qi Card’s L&D team reframed that language gap as a benefit—promoting English improvement alongside leadership development—recruited top users as champions, ran marketing campaigns and competitions, and tied course completion to promotion criteria. The result: licensed employees averaged 9.9 hours of LinkedIn Learning in 2017 (more than double the industry norm), watched over 17,000 videos (990 hours), showed better objective achievement, and embraced the platform as a valued development benefit.

Qi Card

Ruqayah Omar

Organizational Development Leader