Case Study: Qi Card achieves double-average eLearning engagement with LinkedIn Learning

Qi Card doubles eLearning usage with LinkedIn Learning

Qi Card, the provider of Iraq's national credit card, faced the challenge of scaling soft skill training for its millennial-dominant workforce that was rapidly moving into leadership roles. The company needed a modern solution that moved beyond traditional classroom training to meet the expectations of its younger employees. They turned to the vendor LinkedIn Learning for its eLearning solution.

LinkedIn Learning provided the necessary courses, primarily for leadership development. To overcome the initial hurdle of the courses being in English, Qi Card's L&D team creatively marketed it as a dual benefit: mastering new skills while polishing business English. They launched marketing campaigns, identified learning champions, held a learning competition, and integrated course completion into performance reviews and promotion decisions. This solution drove exceptional results, with employees spending more than double the industry average on eLearning. Qi Card saw a direct link between time spent on LinkedIn Learning and employees achieving more of their objectives, with over 17,000 videos watched totaling 990 hours in a single year.

Qi Card