Case Study: Oriflame boosts employee learning engagement with LinkedIn Learning

Oriflame achieves 90% license activation in 3 months with LinkedIn Learning

Oriflame, a global direct-selling cosmetics company, sought a new online learning platform to replace its cumbersome and underutilized in-house training. Their young, entrepreneurial workforce desired accessible, agile, and engaging learning options that fit their active culture, which was not being met by previous classroom and SharePoint-based e-learning solutions. They turned to the vendor LinkedIn Learning for a solution.

LinkedIn Learning provided a vast library of high-quality, curated content accessible under one roof. Following a successful pilot with a 90% usage rate, Oriflame expanded the program. A strategic #AlwaysCurious marketing campaign drove adoption, resulting in 909 out of 1,000 licenses being activated within three months, with nearly two-thirds of users logging in monthly. The solution successfully democratized learning, fulfilled a thirst for knowledge among employees, and helped equip the workforce with new skills.

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