Case Study: MediaKind drives employee engagement and resilience with LinkedIn Learning

MediaKind achieves 81% activation in one month with LinkedIn Learning

MediaKind, a global 1,200-person Ericsson spinoff, faced the challenge of supporting its distributed workforce through the drastic changes and heightened stress of the 2020 pandemic. The company needed to quickly provide learning content to help employees manage through the crisis, adapt to new ways of working, and support their mental health. To meet this need, they implemented LinkedIn Learning from vendor LinkedIn Learning.

The solution involved giving all employees immediate access to the platform, creating a cross-functional learning council, and launching targeted learning campaigns without initial restrictions. Key initiatives included a learning competition and a rapid response to world events with a diversity, inclusion, and belonging program championed by the CEO. As a result, LinkedIn Learning helped MediaKind achieve an 81% activation rate within one month, with employees watching over 10,000 videos, driving significant engagement and building organizational resilience.

MediaKind