Case Study: Marketo achieves rapid global talent development and 50% employee adoption in six months with LinkedIn Learning

Marketo makes Lynda.com part of its global foundation for talent development

Marketo, a San Mateo–based SaaS company with more than 850 employees and a growing global workforce (25% outside the U.S.), needed a scalable, on-demand learning foundation to support a new talent development strategy, reach geographically dispersed staff, and deliver just-in-time training as the company matured beyond its startup phase.

Marketo adopted Lynda.com (LinkedIn Learning)—thousands of video courses accessible on desktop and mobile with bite-sized tutorials—to populate its Learning Central portal and role-specific learning paths. Adoption reached 50% of employees within six months (twice as fast as expected); the content is used for onboarding to shorten time to productivity, support day-to-day tasks, improve retention, and provide just-in-time, career-development learning.

Marketo

Wendy Miller

Marketo Senior Director of Talent Development