Case Study: J. Walter Thompson builds a stronger learning culture with LinkedIn Learning

J. Walter Thompson boosts learning time from 7 to 28 minutes with LinkedIn Learning

J. Walter Thompson (JWT), a global marketing agency, faced the challenge of uniting its thousands of employees across the world under a single, strong company culture. Their talent team, led by Chief Talent Officer Laura Agostini, identified a need for employees to feel more connected to the global network. To address this, they partnered with their existing vendor, LinkedIn Learning (using its Lynda.com platform), to prioritize learning as a tool for cultural rebranding.

The solution involved a strategic push to promote the LinkedIn Learning service, which was previously underutilized. A key initiative was assigning a mandatory Digital Marketing Learning Path to all 12,000 employees, which led to a massive increase in platform usage and engagement. This grassroots approach fostered a culture of learning, with the average time spent per user growing from 7 to 28 minutes. The results included a stronger global culture and the establishment of JWT as a destination employer for current and prospective talent.

J. Walter Thompson