Case Study: HilltopSecurities achieves 100% account activation and a culture of learning with LinkedIn Learning

How This Company Used a Marketing Mindset to Build a Learning Culture

HilltopSecurities, a Texas-based financial services firm, faced a common challenge: a small HR team that could spend only about 5% of its time on learning and development while employees wanted more training opportunities. With limited bandwidth for traditional L&D, HR leaders Valerie North and Robin Bellingham needed a scalable way to deliver on that demand.

They adopted Lynda.com (LinkedIn Learning) and treated the rollout like a marketing campaign—forming an L&D committee, running themed promotions (e.g., “Back to School,” “12 Days of Learning,” “Passport to Learning”) and hosting C-suite–led lunch-and-learns. The approach drove strong adoption: 100% of eligible users activated accounts and nearly 600 associates watched more than 60,000 videos in the first nine months, boosting engagement and practical skills (for example, an IT support rep used the training to resolve more Outlook tickets and improve service).

HilltopSecurities

Valerie North

Human Resources