Case Study: HilltopSecurities builds a culture of learning with LinkedIn Learning

HilltopSecurities drives learning culture with LinkedIn Learning, achieving 100% account activation and 60,000 video views in 9 months

HilltopSecurities, a Texas-based financial services company, faced the challenge of providing learning and development opportunities to its associates as requested in a survey, despite its small HR team having limited time to dedicate to L&D. To meet this need, the customer invested in Lynda.com from LinkedIn Learning as an online, on-demand learning solution.

LinkedIn Learning's solution was implemented and then heavily marketed by HilltopSecurities' HR team through tactics like forming an L&D committee, running creative promotional campaigns, and holding executive-led lunch-and-learns. The results were significant, with 100% of eligible users activating their accounts and nearly 600 associates watching over 60,000 videos in the first nine months. This led to a more engaged workforce and specific examples of increased efficiency, such as an employee who used the training to master Microsoft Outlook and resolve more client tickets.

HilltopSecurities