Case Study: Georgetown University achieves campus-wide digital skills training and workforce readiness with LinkedIn Learning

Georgetown University provides entire campus with cost-effective lynda.com instruction

Georgetown University’s Gelardin New Media Center needed a cost‑effective way to keep staff current on rapidly changing digital tools—off‑site training routinely cost more than $1,000 per person and was disruptive to operations. The center also needed scalable resources to support students, faculty, and campus technology services without sending people away for days at a time.

The center adopted lynda.com (initially lyndaPro for staff, then campus‑wide lyndaCampus) to provide on‑demand video training and downloadable exercise files. Campus access drove rapid adoption across students, faculty, and staff, supported flipped‑classroom teaching, served as a virtual help desk that cut routine support time, freed staff to focus on higher‑level work, and provided measurable usage data to target outreach and career‑development training.

Georgetown University

Beth Campolieto Marhanka

Head of the Center