Case Study: Dentsu Aegis Network modernizes training and cuts costs with LinkedIn Learning

Dentsu Aegis Network complements live training with lynda.com online instruction

Dentsu Aegis Network, a global marketing and media group formed through multiple acquisitions, needed to transform employee development to unite people across agencies, build a more sophisticated learning culture, and blend live training with on-demand resources to attract and retain top talent.

The company adopted lynda.com’s enterprise solution, rolling out site‑wide licenses and integrating content with its LMS and classroom programs. Promoted through office roadshows and curated playlists, lynda.com now complements leadership modules and onboarding, has replaced many face‑to‑face Microsoft courses (saving on consultant costs), drives monthly usage by hundreds of staff, and provides reporting that informs future blended training initiatives.

Dentsu Aegis Network

Lauren New

Learning and Development Manager, UK