Case Study: CDW boosts LinkedIn Learning activation and engagement with LinkedIn Learning

CDW boosts LinkedIn Learning activation from 30% to 60%

CDW, a Fortune 500 provider of IT solutions, sought to drive engagement and inspire skill building among its 10,000 coworkers. The company partnered with the vendor LinkedIn Learning to launch a new, voluntary learning initiative that would be relevant for both professional and personal development.

The solution implemented by LinkedIn Learning was supported by a multi-faceted strategy including executive communication, gamification, and a monthly theme campaign promoted by a diverse group of nominated learning ambassadors. This approach led to a 60% activation rate by August 2020. LinkedIn Learning also helped CDW see a 118% increase in completed courses during a key period, with ambassador-recommended courses consistently ranking among the most watched.

CDW