Case Study: Avnet inspires employees to learn for a cause with LinkedIn Learning

Avnet inspires employees to learn for a cause, raising 9,843 hours and donating $30,000 with LinkedIn Learning

Avnet, a leading global technology solutions provider, sought to inspire its employees and foster a culture of continuous learning, particularly during the pandemic. The challenge was to engage a dispersed global workforce and motivate them to develop new skills. To achieve this, the company partnered with LinkedIn Learning, utilizing its online course library to provide employees with accessible, targeted training.

LinkedIn Learning provided the platform for Avnet's "Learning for a Cause—COVID-19" challenge. The solution involved setting a goal of 9,000 learning hours, which, when achieved, triggered a $30,000 company donation to a COVID-19 relief fund. The program was promoted internally with executive support and course recommendations. As a result, employees vastly exceeded the goal, logging over 9,843 hours. This led to the donation and a significant increase in LinkedIn Learning platform activation to nearly 60%, while also encouraging managers to use courses for team development.

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