Case Study: Avient achieves 95% learning activation and engagement with LinkedIn Learning

Avient drives 95% activation and 95% engagement with LinkedIn Learning

Avient Corporation, a global materials science company, faced the challenge of engaging its global workforce and activating employee licenses for its learning platform. The shift to remote work accelerated this need, and despite a strong foundation of L&D programs, getting employees to initially activate and use the provided LinkedIn Learning licenses remained a hurdle.

With executive sponsorship from the CHRO and CEO, Avient’s L&D team rapidly launched a coordinated "month of learning" campaign using LinkedIn Learning. The campaign featured themed weekly topics, clear communications from leadership, and fun, relevant course recommendations. This solution drove license activation from 40% to 95% and achieved a 95% engagement rate, significantly increasing the visibility and impact of the L&D program.

Avient