Case Study: Alliance Data achieves re-energized on-demand employee training and doubled LMS use with LinkedIn Learning (Lynda.com)

Alliance Data Re-Energizes Employee Training with Lynda.com

Alliance Data Systems, a Fortune 500 company with 17,000 employees that powers loyalty and marketing for more than 1,000 consumer-facing companies, faced a fragmented eLearning environment of stale, lengthy courses. The L&D team needed a modern, mobile-friendly solution to engage employees, retain high-potential talent, and supplement new-manager training.

They adopted Lynda.com, giving employees access to thousands of bite-size, on-demand courses with an intuitive, mobile-ready interface and offline downloading. The platform quickly re-energized learning: LMS usage doubled, monthly view time rose from 200 to 500 hours, average session length increased from 16 to 22 minutes, employees began self-serving answers and discovering new topics, and Lynda.com became a valued benefit that supports manager development across 22 competency goals.

Alliance Data

Jeff Krone

Learning Solutions Manager