Case Study: AIA Singapore drives digital transformation and employee engagement with LinkedIn Learning

AIA Singapore drives 94% LinkedIn Learning activation in 6 months

AIA Singapore, one of the largest life insurance providers in Singapore, faced the challenge of moving from traditional, classroom-based training to a digital model as part of a broader organizational transformation. To prepare its employees for the future and increase engagement, the company needed a modern and effective digital learning solution. They chose to invest in LinkedIn Learning to address this need.

By implementing LinkedIn Learning, AIA Singapore provided its employees with an online platform featuring up-to-date content from expert practitioners and personalized course recommendations. The solution was championed by CEO Patrick Teow, which drove incredible adoption: 94% of employees activated their licenses within six months, with each spending an average of nearly two hours learning on the platform. This initiative led to a significant secondary benefit: a measurable spike in employee engagement, with development-related questions showing the biggest year-over-year increases on the company's annual Gallup survey.

AIA Singapore