Case Study: Zulka achieves 159% sales growth with LINK Mobility’s WhatsApp Business API chatbot

Zulka cuts sales time by 98% with LINK Mobility

Zulka, the consumer-facing brand of leading Mexican sugar producer Zucarmex, was experiencing significant bottlenecks by manually managing its sales process through the standard WhatsApp application. This approach was time-consuming and limited the company's growth. To address this challenge, Zulka partnered with vendor LINK Mobility to automate its sales without losing a personalized customer service approach.

LINK Mobility implemented a fully automated sales chatbot using the WhatsApp Business API via its MyLinkConnect platform. The solution automated the entire purchasing journey, from presenting a dynamic product catalog to handling payments and generating shipping labels within the WhatsApp interface. As a result, Zulka saw dramatic improvements: order completion time was cut by 98%, order volume increased by 300%, and overall sales rose by 159%, demonstrating the significant impact of LINK Mobility's solution.

Zulka