Case Study: Teva Pharmaceuticals improves medication safety and accessibility with LINK Mobility’s WhatsApp AI assistant

Teva Pharmaceuticals delivers 24/7 medication info with LINK Mobility

Teva Pharmaceuticals, a global leader in generic and specialty medicines, faced the challenge of patients struggling with complex medication leaflets, which increased the risk of misuse. To provide a simpler, more accessible source for drug information, Teva partnered with vendor LINK Mobility.

LINK Mobility implemented a solution called Medi, an AI-powered virtual assistant on the WhatsApp Business API. This allows patients to get instant, clear information by typing a drug name or uploading a photo. The solution provides 24/7 access to simplified data, leading to safer medication use and positioning Teva as a digital pioneer.

Teva Pharmaceuticals