Case Study: Paris Basketball boosts Christmas Game bookings with LINK Mobility RCS

Paris Basketball drives 3,931 personalized invites with LINK Mobility

Paris Basketball, a professional club based in France, wanted to promote its Christmas Game as an immersive VIP event that felt like a celebration. Their challenge was that traditional marketing channels couldn't capture the festive atmosphere or create the desired emotional connection with fans. They partnered with vendor LINK Mobility to use an RCS (Rich Communication Services) campaign.

LINK Mobility implemented a solution using personalized, interactive RCS messages with rich media and a direct booking path. The campaign successfully delivered 3,931 personalized invitations, resulting in strong booking conversions and a strengthened brand perception. The vendor's platform helped generate significant buzz, filling seats for the game and delighting fans.

Paris Basketball