Case Study: MAIF achieves higher engagement and satisfaction with LINK Mobility's RCS

MAIF boosts engagement 25x with LINK Mobility

MAIF, a leading French mutual insurance company, faced the challenge of simplifying its complex communication channels to foster more direct, personal, and transparent interactions with its millions of members. Partnering with LINK Mobility, the company sought to use RCS messaging to enrich its opt-in base and enhance engagement without overwhelming its customers.

By implementing RCS campaigns through LINK Mobility, MAIF created meaningful and responsible conversational experiences. This solution delivered significant results, including an 85% open rate on a key campaign, consent collection rates 100 times higher than email, and interaction rates up to 25 times greater than email, alongside a customer satisfaction score of over 80%.

MAIF