Case Study: MAAF Assurances achieves 89% open rates with LINK Mobility’s RCS campaign

MAAF Assurances reaches 150K+ customers with LINK Mobility and 89% open rates

MAAF Assurances, a French mutual insurance company, faced a challenge in engaging its customers through traditional SMS, which lacked a branded and interactive experience. To foster better connections and simplify interactions, MAAF partnered with vendor LINK Mobility to leverage their RCS (Rich Communication Services) platform for a more innovative communication tool.

LINK Mobility implemented a conversational RCS campaign featuring branded messaging and two-way communication. This solution allowed MAAF to send appointment reminders and satisfaction surveys, resulting in impressive engagement, including an 89% open rate and reaching over 150,000 customers. The campaign's success, which provided valuable customer data, has generated strong internal interest for a broader rollout within MAAF's parent group.

MAAF Assurances