Case Study: La Grande Récré boosts Christmas engagement with LINK Mobility’s RCS platform

La Grande Recre boosts holiday campaign response to 88% with LINK Mobility

La Grande Récré, a French toy and games retailer, needed a more engaging and visually impactful way to promote its festive catalog during the competitive Christmas season, as traditional email and SMS lacked the necessary reach and punch. To address this challenge, they partnered with vendor LINK Mobility to deploy an RCS (Rich Communication Services) campaign.

LINK Mobility's solution involved implementing a rich media RCS campaign featuring product visuals, clickable catalogs, and tappable CTAs delivered through the native SMS app. This strategy delivered exceptional results for La Grande Récré, including an 88% response rate and a 14% click-through rate, generating a strong ROI and leading to plans for wider RCS use in the future.

La Grande Recre