Case Study: Hygglo cuts messaging costs by 40% with LINK Mobility’s Intelligent Routing

Hygglo cuts messaging costs by 40% with LINK Mobility

Hygglo, the Nordics' largest peer-to-peer rental marketplace, faced the challenge of managing high messaging costs for the 200,000 essential transactional messages it sends monthly. As a LINK Mobility customer using SMS, Hygglo sought a more cost-efficient and engaging way to communicate with its users without sacrificing the reliable reach that its marketplace built on trust requires.

LINK Mobility implemented its Intelligent Routing solution, which automatically sends messages via the more cost-effective WhatsApp when possible and falls back to SMS when needed. This allowed Hygglo to move 65% of its messaging traffic to WhatsApp, cutting overall messaging costs by approximately 40%. The solution also provided a more trusted customer experience with verified business messaging and maintained full reach and engagement across all its markets with no increase in support enquiries.

Hygglo