Case Study: Bris boosts donor engagement and giving with LINK Mobility’s RCS campaigns

Bris boosts donations 2x with LINK Mobility RCS

Bris, a Swedish children's rights organization, needed new ways to improve donor engagement beyond traditional SMS. They partnered with vendor LINK Mobility to explore more interactive and visually engaging communication formats while maintaining the reliable reach of SMS.

LINK Mobility provided a solution using RCS (Rich Communication Services), creating interactive messages with images and call-to-action buttons. The campaign used SMS as a fallback to ensure full audience reach. The results for Bris were highly promising: RCS generated a 26% click-through rate and drove twice as many donations as SMS, with recipients also giving a higher average donation value. LINK Mobility's solution successfully demonstrated the potential of RCS for future donor campaigns.

Bris