Case Study: a UK-based electrical wholesaler boosts ROAS and organic traffic with Link Digital

UK Based Electrical Wholesaler boosts Meta Ads ROAS 628% with Link Digital

The customer, a UK-based electrical wholesaler, faced challenges with poor return on ad spend, limited organic visibility, and inaccurate tracking, making profitable scaling impossible. They engaged vendor Link Digital to gain control of marketing costs and deliver a stronger return on spend through services including Google Ads Management, Meta Ads Management, and Search Engine Optimisation.

Link Digital implemented a full tracking strategy to correct measurement issues and then optimized both SEO and paid channels. This data-led approach resulted in a 628% increase in Meta Ads ROAS, a 250% growth in organic traffic, and a 31% improvement in Google Ads ROAS. The vendor successfully transformed the client's marketing from inefficient spend to scalable, profitable growth.