Case Study: an online furniture retailer boosts ROAS and revenue with Link Digital

online furniture retailer boosts ROAS by 41% with Link Digital

The online furniture retailer faced outdated Google Ads campaigns and suppressed product visibility due to long-standing Google Merchant Center issues, hindering their growth. They engaged Link Digital for its Google Ads management and Performance Max strategy services to address these challenges.

Link Digital implemented a comprehensive solution, restructuring Search and Shopping campaigns and rebuilding Performance Max campaigns with high-quality creative assets. They also resolved critical issues within the Google Merchant Center. This approach yielded significant results for the online furniture retailer: a 78% increase in Google Ads revenue and a 41% increase in Return On Ad Spend, achieved with only a 26% increase in ad spend.