Case Study: Brogan Group Achieves Greater Search Visibility with Link Digital

Brogan Group boosts UK search visibility 44% with Link Digital

Brogan Group, an international specialist in scaffolding and access solutions, faced the challenge of increasing its online visibility in the crowded UK construction market and expanding its international footprint. Their specific need was to target high-end project keywords rather than broad terms. To address this, they partnered with vendor Link Digital for a strategy involving SEO and Google Ads.

Link Digital implemented a multi-pronged approach, crafting region-specific SEO strategies and Google Ads campaigns for the UK, Ireland, UAE, and Saudi Arabia. They focused on dominating niche keywords and also provided website conversion optimization and LinkedIn ad campaigns. As a result, Brogan Group achieved over 320 top 10 keyword rankings and saw a 44% increase in UK search visibility alongside a 66% increase internationally.

Brogan Group