Case Study: Verlasso achieves breakthrough sustainability credibility with Linhart PR

Verlasso reaches 25 million+ consumers with Linhart PR

Verlasso, a provider of sustainably farmed salmon, faced the challenge of overcoming negative industry perceptions related to farming practices and convincing seafood buyers that its product was a healthy and sustainable choice. To address this, they partnered with vendor Linhart PR for crisis and reputation management, communications strategy, and stakeholder engagement services.

Linhart PR implemented a solution that leveraged owned media and a key sustainability ranking to tell Verlasso's story. This approach successfully reached over 25 million consumers and influencers through national media coverage, grew the brand's digital engagement, and converted criticism into opportunities. The campaign earned a PRSA Silver Anvil award for Linhart PR.

Verlasso